IWC – TOP GUN COLLECTION
Prod Co: Altered LA EP: Marcos Cline Director: Manny Bernardez DOP: McGregor Producer: Eric Barrett Production Designer: Marcos Lutyens Wardrobe: Tom Ford Editor: Alex Marquez VFX: Baked Studios Color: Olha Korzhynska
What drives a man who has already won it all?
With seven World Championships and 18 Division Titles to his name, Tom Brady has nothing left to prove. Yet his pursuit of excellence continues. It’s not about validation—it’s about pushing what’s possible. That mindset makes him the perfect embodiment of IWC’s campaign mantra: “We’re not here to try. We’re here to do.”
In a cinematic brand film, Brady is paired with select IWC TOP GUN chronographs. These timepieces draw inspiration from the world of Top Gun: Maverick, and from the environments that shaped its story. Shot entirely on stage, the film uses projected visuals of Lake Tahoe, alpine forests, and the Mojave Desert to evoke the landscapes behind the collection’s design. The color palettes of these locations also informed the hues imbued throughout the campaign, creating a cohesive visual language that echoes the watches themselves.
Launched in parallel with the release of the movie TOP GUN: Maverick, the campaign spanned global PR, digital, and cinema placements. A companion fashion photo series completed the asset suite, powering a full-funnel omnichannel rollout.
The work was shortlisted for a Pencil at The One Show.
A watch built for those who move with intent. A campaign anchored by someone who always has.